The design concept I chose was the Nike check along with the catch phrase "Just Do It". The "Nike check" or "Swoosh" is actually a representation of a wing of a Greek Goddess. It can be considered an abstract wing which gives it the check look. Nike is the Greek goddess of victory and the point of the Nike franchise is to supply athletic equipment to help you succeed to victory making the logo very appropriate. The word NIKE is presented in a bold italicized font with each letter in capitals and relatively close to each other.
"JUST DO IT." is written in future SH-Xbold Con font and is a simple yet powerful message and design which is why i picked it. As an athlete there's no time to think, there's no time to evaluate and there's no time to waste you want to win so when it comes down to what needs to be done you "just do it". It's an inspirational phrase and it's naturally associated with Nike which is one of the most popular franchises in the world. On most posters or billboards the background is black and the font is white or vice versa. There's no need for advanced graphics or scenery for the simplicity thats involved in just getting to the point.
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